Jam-Packed Venues for Fireboy, Burna Boy Show Rising Star Power for Afrobeats [BNN Bloomberg (Canada)]
Warner Music Group Corp. - Class A (WMG)
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Source: BNN Bloomberg
Now, those artists are scoring songs on soundtracks for blockbuster films and nabbing Grammy Awards. But perhaps nothing is more telling of the growing prominence for Afrobeats artists than how they've swept the stage, selling out major concert venues. Just last week, Grammy-winner Wizkid headlined a show at New York's famed Madison Square Garden, following a sold-out concert in April from Burna Boy, a fellow Nigerian artist and Grammy winner. Meanwhile, Fireboy DML this month played London's OVO Arena Wembley, where he was joined on staged by Ed Sheeran, who regularly ranks among the top artists on Bloomberg's Pop Star Power Rankings. For years, there's been bubbling interest from the US and Europe in Afrobeats, an umbrella term used to describe popular music with roots in West African countries such as Nigeria and Ghana. That enthusiasm exploded to new levels in 2022, underscored by the swell of tour dates that's generated big revenue. Burna Boy's April show at Madison Square Ga
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