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Stock impact report

Taylor Swift pulled another power move that showcases just how much industry influence she has [Business Insider]

Warner Music Group Corp. - Class A (WMG) 
Swift's copyright agreement with UMG gives her control over where her music is available. Her move is celebrated by fans and highlights the influence she holds in the music industry. Taylor Swift's music is back on TikTok, undermining an effort by her record label to keep its company's music off the social media platform. Swift is the only Universal Music Group artist who has been able to make her music available to TikTok users amid an ongoing spat between the music publisher and the social media platform. Most of the pop sensation's songs returned to TikTok on Thursday, a week before she's set to launch her new album. Swift owns the copyright on several of her albums, part of a deal struck with UMG when she signed with them in 2018. It gives her control of where her work is available, unlike other UMG artists, whose music is still off TikTok. The move is another example of the power Swift holds by owning her music. She re-recorded six of her albums after their rights were Show less Read more
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