Applied Nutrition partners with Morrisons in GLP-1 ready meals [Yahoo! Finance]
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Source: Yahoo! Finance
The UK-based sports nutrition business said Morrisons will “formulate, produce and sell” its own brand food range, which also features food-to-go sandwiches, salads and cheese. London-listed Applied Nutrition added the agreement with Morrisons marks its "first out-licensing deal", including what it said are "GLP-1-friendly" ready meals. An initial 53 products are due to launch from early January across around 400 Morrisons stores in the UK, Applied Nutrition said in a stock exchange filing on Friday (19 December). More items are expected to follow later in the year. Thomas Ryder, CEO of Applied Nutrition, said: "We're excited to be partnering with Morrisons for our first out-licensing deal, a testament to the strength of our brand and the growing consumer demand for convenient, high-protein food choices.” The so-called “balanced” ready meals will also be joined by breads produced by Morrisons. Applied Nutrition said the licensing structure requires no capital expenditure
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