In Battle With Amazon, Walmart Pushes Deeper Into Entertainment [The New York Times]
Walmart Inc. (WMT)
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Source: The New York Times
Image The interactive entertainment start-up Eko was co-founded by Yoni Bloch, a 37-year-old rock star in Israel. Credit Credit Lelanie Foster for The New York Times Oct. 11, 2018 Walmart is going Hollywood. The world’s largest retailer, in a constant battle with its rival Amazon, said this week that it was teaming up with two entertainment companies, one old school and the other on the industry’s cutting edge. Metro-Goldwyn-Mayer has agreed to create short-form original series for Walmart’s ad-supported streaming service, Vudu. Those are expected to debut early next year. It is the first of many studios that Walmart expects to work with in creating new content for Vudu, a spokesman for the retailer said Wednesday. Walmart is also investing in a joint venture with Eko, a New York start-up that focuses on “interactive storytelling,” a video format that allows viewers to control the plot of commercials and television episodes. The investment with Eko total
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