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Stock impact report

Combating the consumer ‘joy deficit' this season [Yahoo! Finance]

Walmart Inc. (WMT) 
Last walmart inc. earnings: 2/18 06:00 am Check Earnings Report
US:NYSE Investor Relations: stock.walmart.com/investors/default.aspx
Company Research Source: Yahoo! Finance
Every year, the Grinch with his Grinch feet ice-cold in the snow, has the epiphany that Christmas is about more than just gifts. It's about togetherness, joy and the other intangibles that accompany the season. A host of characters, including wide-eyed Cindy-Lou Who, are always there to show him the true spirit of Christmas — and this year is no different. A marketing effort from Walmart this year shows the child protagonist once again moved by an urge to help the people of her town. To help them score deals , that is. Wholesome and consumerist at the same time, Walmart's big holiday marketing play this year is a fitting metaphor for the holiday season as a whole. Shoppers still want to have a merry Christmas, but they're struggling to find the funds to do so. “There's a real joy deficit for consumers,” Katie Thomas, who leads the Kearney Consumer Institute, told Retail Dive. It's not helping that brands are “basically doing anxiety-enforcing messaging,” she said. “You're str Show less Read more
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