The Company That’s Saving Retailers During The Pandemic By Launching Their Online Marketplaces [Forbes]
Walmart Inc. (WMT)
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Source: Forbes
Traditional brick & mortar retailers are facing a reckoning. The one-two punch of the direct-to-consumer (DTC) movement and coronavirus pandemic has forced a tsunami of store closures and overall introspection on the role of physical retailers in a changing economy.But there is a business model that could help embattled retailers to adapt to vastly different shopper demands that this era has brought about: for retailers to launch and operate their own online marketplaces.A software provider in that space, Mirakl, has turned that concept into a credible solution over the past few years. Mirakl counts 250 retailers as customers right now, who are generating profitable revenue at a time when most physical stores are closed. For many retailers, it’s the only channel that’s still open for business, says Mirakl’s co-founder and CEO Adrien Nussenbaum.PARIS, FRANCE - APRIL 25: People walk past the logo of a discount furniture retailer Conforama... [+]store on April 25, 2016 in Paris, France.
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