Go Raw Takes Aim at 'Nutrition Information Overload' With Its First-Ever Brand Campaign, 'Uncomplicate Snacking' [Yahoo! Finance]
Walmart Inc. (WMT)
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Source: Yahoo! Finance
March 24, 2026 /PRNewswire/ -- Go Raw, the seed-based snack pioneer, today announced the launch of 'Uncomplicate Snacking,' the 22-year-old brand's first-ever national brand campaign. The breakout campaign takes a humorous look at the everyday frustration of choosing a snack in an era of nutrition information overload, positioning Go Raw as the simply nutritious snack consumers don't have to overthink. Debuting today, the 360-degree effort spans CTV, digital, influencer, social, sampling and additional out-of-home executions in core markets planned for Fall 2026. "Consumers have never been more skeptical of food marketing, and rightfully so," says Kim Waldron, VP of Marketing for Go Raw. "This campaign is about meeting that moment head-on, positioning Go Raw as the brand that earns trust by stripping away the noise rather than adding to it. It reflects exactly who we are: straightforward, a little irreverent, and nothing to hide." The Campaign: Nutrition Information Overload T
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