Here's how many shoppers say they're struggling with rising grocery costs [USA TODAY]
Walmart Inc. (WMT)
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Source: USA TODAY
In a survey by Swiftly, 68% of shoppers said because of overall inflation and , they were struggling to pay their grocery bills. "Affordability is a big challenge," Sean Turner, co-founder and chief technology officer of Swiftly, told USA TODAY. "Shoppers are struggling with inflation. Just to get the same amount of food or calories, they're having to actually spend more...to get the same basket." Additionally, nearly 80% said they trusted a local brick-and-mortar grocery store to deliver fair, personalized deals and offers over national retail giants like Amazon or Walmart. Grocery shoppers are stretching their budgets The percentage of shoppers who say they struggle to afford groceries has been relatively high and steady for the last four years that Swiftly has been asking shoppers, said Turner. Last year, 70% of respondents also said they were having trouble with grocery costs, he said. Consumers typically tend to economize or spend less at the grocery store by buying ch
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