How Viking Revolution Went From Five Sales A Day To $50 Million In Revenue [Forbes]
Walmart Inc. (WMT)
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Source: Forbes
Men's grooming brand Viking Revolution announced its retail expansion into 900 Walmart stores this month. Viking Revolution In 2016, the idea for didn't start in a boardroom or a chemist lab. It started at a playdate. Victor Mendoza had just met his future co-founder Beau Vuillemot at Busch Gardens in Clearwater, Florida. As their kids played, their small-talk about beard-care turned into business. At the time, Mendoza had just paid $45 for a small bottle of beard oil from a mall retailer — a price that stuck with him. “There was either the $45 beard oil or something low quality,” he recalls. “There wasn't a strong middle ground.” Nine years later, Viking Revolution has grown into a $50 million men's grooming company, selling globally through Amazon, expanding into Walmart in 2026, and leveraging TikTok Shop as the next engine of growth. The company employs just 36 people, mostly remote, and continues to operate with what Mendoza calls a “scrappy” entrepreneurial mindse
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