Walmart launches new grocery brand called bettergoods: Here's what to know [USA TODAY]
Walmart Inc. (WMT)
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Source: USA TODAY
Bettergoods is "a new elevated experience that delivers quality, unique, chef-inspired food at an incredible value," the grocery giant said in a news release. Walmart called the new brand a "fresh take on the culinary experience with elevated taste" while also noting its approachability and affordability. The company also said bettergoods is "thoughtfully curated" by Walmart's product development team and aims to bring "exciting culinary concepts directly to customers." According to the news release, bettergoods items range in price from under $2 to under $15, with most products available for under $5. The brand offers 300 items that include snacks, beverages, soups and coffee, among many other categories. Walmart says bettergoods items will fall within three "distinct category pillars," including: Culinary experiences: Items that spotlight innovative recipes, elevated ingredients and food-trend forward offerings, including specialty salts and seasonings. Plant-based: The
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