Now That Vudu Is in Comcast's Hands, the TVOD Experiment Is Just About Over [The Motley Fool]
Walmart Inc. (WMT)
Last walmart inc. earnings: 2/18 06:00 am
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Source: The Motley Fool
The basic premise made enough sense.Comcast(NASDAQ:CMCSAWalmartThe answer to the question comes to light with a closer look at both businesses. While we don't yet know the price, we do have a good idea why Comcast's Fandango unit agreed to acquire Vudu earlier this month. While Comcast's soon-to-be-launched Peacock service is subscription-based, Vudu is primarily a sales and rental platform meant to let consumers pick -- and pay for -- specific movies and TV shows. The site does offer some ad-supported entertainment, like Peacock, but it's hardly Vudu's core business.We are now entering a sliver of the on-demand video market that's received little attention. Subscriptions paved the way, andfree ad-supported videoImage source: Getty Images.What the heck is TVOD?It's called transactional video on-demand, or TVOD for short. Just as the name implies, it's about renting or selling permanent access to a video. Vudu sells some new-release movies for as much as $0, although most movies and en
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