Walmart offers Millennial parents more choices, collections as Babies R Us disappears [USA TODAY]
Walmart Inc. (WMT)
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Source: USA TODAY
Boho Chic is one of the curated collections that Walmart shoppers can buy online as the retailer more aggressively pursues Millennial parents. (Photo: Walmart) CONNECT TWEET LINKEDIN COMMENT EMAIL MORE With Babies R Us out of business, Walmart is pushing more aggressively into merchanidise for new parents. The goal is to make it simpler for Millennial parents to outfit their baby's nursery with items ranging from changing tables to bassinets.The retailer will launch a new online experience Thursday that enables parents to choose among six curated baby collections, as well as focus their searches to specific areas like diaper changing, nursing and storage. Having to shop for the nursery as a first-time parent can be overwhelming,'' Lauren Uppington, Walmart eCommerce U.S.'s vice president and general manager for baby said in a blog post. That’s why we wanted to make it as easy as possible for new parents to shop everything they need for their babi
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