The quiet way grocery brands are charging you more for less [USA TODAY]
Walmart Inc. (WMT)
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Source: USA TODAY
A new analysis by InvestorsObserver tracked the prices and package sizes of America's most popular grocery brands from 2020 to 2026. The financial technology company found that the average family of four is now spending $741 more a year than in 2020 for the exact same groceries, and $41 of that increase is attributable to package-size decreases. It's called shrinkflation – when brands don't just raise prices but put less product in the same package and hope consumers won't notice. “No one is surprised by growing prices these days, but the issue with shrinkflation is the silence around it,” said Sam Bourgi, senior analyst at InvestorsObserver. “You can clearly see when gas prices grow or rent rises – but in this case, you don't notice when you start to overpay for less. It lands hardest on those who can afford the least.” Some of the findings ? In 2021, a 15.5-ounce bag of Nacho Cheese Doritos cost $4.79. In 2022, the same bag cost $5.99. In 2023, the price stayed the same,
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