Target is making a bigger bet on baby [CNBC]
Walmart Inc. (WMT)
Last walmart inc. earnings: 2/18 06:00 am
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Source: CNBC
Target is making a bigger bet on baby Source: Target Diapers and wipes from Target's Cloud Island brand. Without Babies R Us, The retailer is expanding its in-house brand Cloud Island, which currently sells items like crib sheets, stuffed animals and baby bath toys, to include essential items like diapers, wipes, toiletries, utensils and bowls. The launch of about 30 new items will go live on Monday, and Target says most goods will be priced under $10 — 30 to 40 percent less expensive than comparable national premium brands. When Toys R Us liquidated its business last year and shut all of its Babies R Us stores, many retailers saw an opportunity to flood a suddenly underserved market. Walmart rolled out a revamped landing page on its website for baby items. Amazon Earth + Eden Target, meanwhile, had already started to remodel the spaces in its stores "There is a mom out there that's registered with Babies R Us, and all the sudden she's lost," CMO Mark Tritton told CNBC. "We've all kno
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