Walmart’s Brand New CMO Reports To The Chief Customer Officer: Why It Matters [Forbes]
Walmart Inc. (WMT)
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Source: Forbes
William White, CMO at WalmartCourtesy of WalmartThe battle of the big box stores continues, and this time it involves personnel. Walmart announced that Target veteran William White will step into its CMO position with a unique reporting structure.Walmart’s Hiring DecisionThe role of Walmart’s CMO has been vacant since Barbara Messingleft the rolein August 2019.William White comes to Walmartfrom being senior vice president of marketing at Target and holding various roles at Coca-Cola. White played large roles in Target’s ongoing digital transformation and helped drive sales and build brand loyalty. He also led Target’s omni-channel and seasonal efforts. There’s little doubt that Walmart hopes he can do something similar to revamp and expand the brand.In a unique move, White as CMO will report directly to Walmart’s chief customer officer, Janey Whiteside. The CMO position at other companies typically reports directly to the CEO. While Walmart hasn’t explained the reason for the reportin
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