Walmart's Private Label Blitz: A New Era In The Private Label Showdown [Forbes]
Walmart Inc. (WMT)
Last walmart inc. earnings: 2/18 06:00 am
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Source: Forbes
Walmart fired a huge blast in the private label wars, rolling out a new private label after building what had already become among the world's biggest such brands. Competitors such as Great Value and other brands are getting company in Walmart aisles, which marks a huge, if only the latest, bet on private label. The Bentonville, Ark.-based giant just launched its “bettergoods” private label, which it's billing as its “largest private brand food launch in 20 years” with 300 items, from $2 to $15, primarily under $5, including frozen, dairy, snacks, beverages, pasta, soups, coffee, chocolate and more. The company is dividing the products into the categories of "culinary experiences," "plant-based," and "made without," reflecting retail trends. Rather than a gradual rollout, it's a big shift at once. Shoppers will find restaurant-style chicken wings, Greek yogurt flavored with strawberries and cream, plant-based almond milk, pistachio nut butter, single-origin Colombian coffee, plan
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News
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WMT
Earnings
- 5/16/24 - Beat
WMT
Sec Filings
- 5/16/24 - Form 8-K
- 5/9/24 - Form 4
- 5/7/24 - Form PX14A6G
- WMT's page on the SEC website