Zellers opens a dozen locations inside Hudson's Bay stores amid wave of nostalgia, price sensitivity [Globe and Mail, The (Toronto, Canada)]
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Source: Globe and Mail, The
Tiffany Bourre, a spokeswoman for Hudson's Bay Co., says the products are exclusive to Zellers and there is no crossover of product with Hudson's Bay stores. The company has also launched a new Zellers e-commerce website, with all items online and in-store featuring so-called rounded pricing, so for example $5 rather than $4.99 or $5.49. Bourre says it's about offering customers a “simplified and easy” shopping experience with low prices and quality products. The relaunch of Zellers comes a decade after the discount department store closed most locations. It comes at a time when Canadians are seeking relief from the highest inflation in nearly 40 years, offering more competition in a discount market largely dominated by Walmart, Giant Tiger and Dollarama. The resurrection of the retailer also taps into the nostalgia of the Zellers brand, evoking memories of its popular diner and its teddy bear mascot Zeddy. While the footprint of the new Zellers stores – within the existi
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