Zellers opens a dozen stores in Canada amid wave of nostalgia and price sensitivity [BNN Bloomberg (Canada)]
Walmart Inc. (WMT)
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Source: BNN Bloomberg
The relaunch of the popular discount department store comes amid a wave of nostalgia for the brand and growing demand for affordable goods amid sky-high inflation. The company plans to open 25 stores in total. The 10,000 square foot stores will be located within Hudson's Bay department stores and feature an assortment of private-label products, including clothing, toys and home and living items. Tiffany Bourré, a spokeswoman for Hudson's Bay Co., says the products are exclusive to Zellers and there is no crossover of product with Hudson's Bay stores. The company has also launched a new Zellers e-commerce website, with all items online and in-store featuring so-called rounded pricing, so for example $5 rather than $4.99 or $5.49. Bourré says it's about offering customers a "simplified and easy" shopping experience with low prices and quality products. The relaunch of Zellers comes a decade after the discount department store closed most locations. It comes at a time when
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