Kipi.ai Delivers Marketing Mix Modeling and Analytics App on Snowflake AI Data Cloud
WNS (Holdings) Limited Sponsored ADR (Jersey) (WNS)
Last wns (holdings) limited sponsored adr (jersey) earnings: 4/23 06:00 am
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Source: Business Wire
NEW YORK & LONDON & MUMBAI--(BUSINESS WIRE)--Kipi.ai, a WNS Company, today announced it was named as a trusted services partner for Marketing Mix Modeling and Analytics App by Snowflake, the AI Data Cloud company, in their 2026 Modern Marketing Data Stack Report.The fourth annual edition of Snowflake’s Modern Marketing Data Stack identifies the technologies, solutions, and platforms adopted by Snowflake customers. Drawing on data from more than 11,100 customers, the report shows how AI, privacy, and data gravity are accelerating the evolution of martech and adtech across 13 categories.“In an environment where marketers must do more with less, the ability to measure the impact of ad spend and to adapt quickly with ever evolving channel behavior is critical. Kipi’s Snowflake solutions, such as Marketing Mix Modeling App on the Snowflake Marketplace, delivers clear and actionable metrics to optimize spend across the channels thereby lowering Cost, improving ROAS and helping with the
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