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Stock impact report

Stock symbols you'll LUV. Clever tickers help companies attract investors. [USA TODAY]

Petco Health and Wellness Company, Inc. - Class A (WOOF) 
Last petco health and wellness company, inc. - class a earnings: 7/26 04:00 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.vcaantech.com
Company Research Source: USA TODAY
One 2006 study from Princeton University psychologists found that stocks with ticker symbols that are easier to pronounce tend to perform better in the days immediately after they start trading. Another from Pomona College in 2019 verified earlier research that found clever tickers tend to perform better, partly because they are more memorable to investors. “There's evidence that having a company name and ticker that investors like, that's easy to process, is valuable,” says Russell Jame , associate professor of finance at the University of Kentucky. “It generates more trading in the firm, so that improves the stock liquidity and it also results in a larger breadth of ownership and, ultimately, higher valuation ratios.” One example of stock-ticker branding could hit the market next week. The parent company of Truth Social , the social media platform that Donald Trump launched after getting booted from Facebook and Twitter after the Jan. 6 Capitol attack, may start trading on the Show less Read more
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