Workplace app Asana files to go public, may opt for direct listing [Reuters]
Slack Technologies, Inc. (WORK)
Last slack technologies, inc. earnings: 3/12 04:15 pm
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Source: Reuters
Workplace app Asana files to go public, may opt for direct listing (Reuters) - Workplace app Asana Inc said on Monday it had confidentially filed paperwork with the U.S. Securities and Exchange Commission to go public, indicating it would opt for a direct listing instead of a traditional initial public offering. Asana would be the latest to pursue a direct listing, made popular by music streaming business Spotify Technology SA ( SPOT.N ) and workplace messaging firm Slack Technologies Inc ( WORK.N ). A person familiar with the matter confirmed to Reuters that Asana is pursuing a direct listing. Founded in 2008 by Facebook Inc ( FB.O ) co-founder Dustin Moskovitz and ex-Google-and-Facebook engineer Justin Rosenstein, Asana was most recently valued at around $1.5 billion, according to data provider PitchBook. The listing is expected to take place after the SEC completes its review, Asana said. No new shares are created in a direct public listing and it helps companies save millions
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