Tech And Data Are Turning The Ad Agency Business Upside Down Too [Forbes]
WPP plc American Depositary Shares (WPP)
US:NYSE Investor Relations:
wpp.com/wpp/investor/financialnews
Company Research
Source: Forbes
Tech And Data Are Turning The Ad Agency Business Upside Down Too Getty For all the disruption technology and Big Data have wrought on Hollywood, they've cause perhaps even more transformation in the industry that pays for much of what Hollywood does, advertising. Big brands are dumping long-term relationships with their traditional agencies of record. Big consultants are buying up marketing, creative and digital agencies, most notably recently with Accenture's acquisition of Droga5 in what Ad Age reported was the consulting firm's biggest agency acquisition yet Accenture said in a release that the deal would be seen as " a game-changing milestone," David Droga, the founder of Droga5, said the deal is part of a broader industry trend to push into culture across many distribution platforms and methods beyond splashy traditional ads. Merging the two companies " isn’t a nice-to-have… This is future-proofing." Notably, big Hollywood talent agency WME had owned a 49-percent stake in the 600
Show less
Read more
Impact Snapshot
Event Time:
WPP
Last Price
Price Change
Price Change%
Volume Shares
Max Up
Max Down
%
Volume Ratio
Performance Comparison
Updated
|
Event Day
Stock performance from the time of news release until the following 4pm ET market close
|
Last price at news event
|
Since Event
Multi-day stock performance from the time of the news release
|
|---|---|---|
|
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
|
LAST
PRICE AT NEWS EVENT |
SINCE EVENT
Multi-day stock performance from the time of the news release
|
| Last Price | ||
| VWAP | ||
|
High:
|
Max Up |
High:
|
|
Low:
|
Max Down |
Low:
|
|
%
|
Post news range |
%
|
|
|
Price change |
|
|
|
Price Change Percentage |
|
|
|
S&P 500 (SPX) |
|
|
%
|
Volume ratio |
%
|
| Volume | ||
| Ticks | ||
|
|
Avg transaction size |
|
Don't Miss Out On The Next BIG Stock Move
Event day
Event Day Chart will not be displayed beyond 90-day period of the event
Performance since event
Time And Velocity Analysis
Be the first to know
Opt in for alerts from News Quantifed
Sign Up Today
Opt-in for
WPP alerts
Learn More With NQ
Reading the Impact Report
Help Me Understand This Data
Help Me Understand This Data
How NQ Works
What is news-based trading?
And why is it so successful?
And why is it so successful?
Movers & Shakers
The biggest gainers and losers and WHY it moved
WPP alerts
High impacting WPP plc American Depositary Shares news events
Weekly update
A roundup of the hottest topics
WPP
News
- The Lacek Group Tackles "Next-Gen Engagement Marketing" in New White PaperPR Web
- Digital Ads Announces Expansion of Multi-Faceted Practices in Different Industries [Yahoo! Finance]Yahoo! Finance
- WPP First Quarter Trading Update [Yahoo! Finance]Yahoo! Finance
- WPP First Quarter Trading UpdateBusiness Wire
- Should You Be Worried About WPP plc's (LON:WPP) 5.1% Return On Equity? [Yahoo! Finance]Yahoo! Finance
WPP
Sec Filings
- 4/25/24 - Form 6-K
- 4/5/24 - Form SC
- 4/2/24 - Form 6-K
- WPP's page on the SEC website