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Stock impact report

WPP: Ad Giant Still Looks Attractively Valued [Seeking Alpha]

WPP plc American Depositary Shares (WPP) 
US:NYSE Investor Relations: wpp.com/wpp/investor/financialnews
Company Research Source: Seeking Alpha
The company aims to improve its business performance with targets for revenue growth, operating profit margin, and operating cash flow conversion. WPP's dividend remains below pre-pandemic levels, but the attractive yield and potential for dividend growth make the shares appealing. Advertising agency network WPP ( NYSE: WPP ) continues to reorganise its business in an ever-evolving ad landscape. This year, for example, has seen the launch of VML after VMLY&R and Wunderman Thompson merged. I last covered the name in my October 2022 “buy” note WPP: Looking Cheap For A Global Ad Giant , since when the shares have moved up 7%. I continue to see the shares as undervalued from a long-term perspective and maintain my “buy” rating. Business Performance is Set to Improve This Year Last month the company reported its 2023 results. Revenue ticked up modestly, but pre-tax profit crashed 70%. The big driver for that was mainly accelerated amortisation of previously indefinite life brand Show less Read more
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