Airlines shift rewards to credit card spending [USA TODAY]
WPP plc American Depositary Shares (WPP)
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Source: USA TODAY
For years, the fortunes of U.S. airlines have been dictated by fares, fuel bills and how many passengers fill their cabins. Now, a growing share of their cash comes from co-branded credit cards, and that is increasingly showing up in how loyalty programs reward travelers. United Airlines UAL.O said last month that, starting April 2, 2026, regular members without its card will earn only 3 miles for every dollar spent on eligible flights, while cardholders will earn at least 6. The airline also said regular members will need a qualifying United card to earn miles on basic economy tickets. American Airlines AAL.O has stopped giving AAdvantage miles and Loyalty Points on basic economy tickets. Delta Air Lines DAL.N, meanwhile, lets customers use spending on its co-branded American Express cards to help qualify for elite status. A Reuters review of filings by major U.S. airlines from 2021 through 2025 shows why. Banks pay carriers billions of dollars a year for miles and other payme
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- WPP's page on the SEC website