British grocery inflation dips to 3.2%, says Kantar [Reuters]
WPP plc American Depositary Shares (WPP)
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Source: Reuters
Market researcher Kantar said annual grocery price inflation was 3.2% in the four weeks to April 14, versus 4.5% in the previous four week period. Kantar said items bought on offer made up 29.3% of supermarket sales – the highest level outside of Christmas since June 2021. "This emphasis on offers, coupled with falling prices in some categories like toilet tissues, butter and milk, has helped to bring the rate of grocery inflation down for shoppers at the till," Fraser McKevitt, head of retail and consumer insight at Worldpanel by Kantar, said. But he noted prices were still rising quickly in markets such as sugar and chocolate confectionery and chilled fruit juices and drinks. Official UK data published last week showed overall inflation fell to 3.2% in March, driven by a slowdown in food inflation to 4%. Prime Minister Rishi Sunak has sought to take credit for more than halving inflation, although there has been little sign of an opinion poll boost for his struggling Cons
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