British grocery price inflation slows to 4.5%, Kantar says [Reuters]
WPP plc American Depositary Shares (WPP)
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Source: Reuters
households still identify themselves as struggling financially, industry data showed on Tuesday. Market researcher Kantar said annual grocery price inflation was 4.5% in the four weeks to March 17, versus 5.3% in the previous four week period. Prices are rising fastest in markets such as sugar confectionery, chocolate confectionery and vitamins & supplements and are falling fastest in butter, milk and toilet tissues, it said. “Grocery inflation has come down significantly since hitting an eye-watering peak of 17% in March 2023," Fraser McKevitt, Kantar's head of retail and consumer insight, said. "However, despite this continued slowdown, many British households are still feeling the squeeze. 23% identified themselves as struggling financially in our data – the same proportion as reported in November last year.” Kantar said take-home grocery sales rose 4.6% over the four week period year-on-year. The researcher noted an early Easter boosted sales of seasonal treats in the
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