Burson Quantifies the Value of Reputation, Revealing a $7 Trillion Global “Reputation Economy”
WPP plc American Depositary Shares (WPP)
US:NYSE Investor Relations:
wpp.com/wpp/investor/financialnews
Company Research
Source: Business Wire
Analysis reveals companies with the strongest reputations earned a nearly five percent ‘Reputation Return’ in shareholder valueStudy also warns that a company’s treatment of its employees in the age of AI is identified as a significant threat — and opportunity — to its financial value NEW YORK--(BUSINESS WIRE)--Corporate reputation now has measurable value: companies with strong reputations can realize as much as 4.78% in additional unexpected annual shareholder returns, creating a global "Reputation Economy" worth an estimated $7.07 trillion, according to a landmark new study from Burson.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260113192212/en/The research, “The Global Reputation Economy: A New Asset Class for a New Era,” has successfully quantified the financial value of reputation, moving it from a soft concept to a hard asset. The analysis found that among the companies studied, the magnitude of this “reputatio
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WPP
Sec Filings
- 1/6/26 - Form 6-K
- 1/2/26 - Form 6-K
- 12/22/25 - Form 6-K
- WPP's page on the SEC website