CLIF BAR Launches "The Most Important Ingredient is You" Integrated Ad Campaign [Yahoo! Finance]
WPP plc American Depositary Shares (WPP)
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Source: Yahoo! Finance
May 6, 2024 /PRNewswire/ -- Today, CLIF BAR announced the launch of a new integrated advertising campaign, "The Most Important Ingredient is You." In addition to using great tasting, wholesome, sustainably sourced ingredients in its bars – like organic rolled oats – CLIF aims to make a deeper personal connection to consumers through the new program, highlighting how its products help fuel individual actions and accomplishments. The creative elements are inspired by interviews with real CLIF BAR lovers, who said that while they rely on CLIF to fuel them to engage in activities they love, in the end what matters most is the passion to "get out there and try." The new advertisements feature a variety of world-renowned CLIF Athletes including Frances Tiafoe, Sophia Smith and Breanna Stewart who all bring their talents and energy to their respective sports, along with everyday people who showcase how they turn personal passions into action. With this new campaign, CLIF aims to put the
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- 5/9/24 - Form 6-K
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- 5/2/24 - Form 6-K
- WPP's page on the SEC website