How airline "drip pricing" can disguise the true cost of flying [Yahoo! Finance]
WPP plc American Depositary Shares (WPP)
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Source: Yahoo! Finance
eager to get the best deal on flights heading into the summer travel season, it pays to learn how "drip pricing" can make airfare more expensive. Indeed, selecting the cheapest base fare is no longer the best way to get a good deal, according to travel experts. That's because airlines now routinely charge more money for "extras" such as seat assignments, checked bags , snacks or wifi. "Nobody likes feeling nickel-and-dimed, like the price they saw for a flight was a bait and switch," Scott Keyes, founder and CEO of travel site Going.com, told CBS MoneyWatch. Here's what to consider. At first glance, the initial pricing for a flight you find on an online travel site might seem temptingly low. But after factoring in the cost of selecting your seat, checking bags and other add-ons, the fare can end up being much higher — as much or more than an all-inclusive fare. This model, commonly referred to as drip pricing, can certainly boost an airline's revenue, and proponents say it ben
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Sec Filings
- 5/2/24 - Form 6-K
- 5/1/24 - Form 6-K
- 4/25/24 - Form 6-K
- WPP's page on the SEC website