WPP Integrates Anthropic’s Claude Foundational AI Models into WPP Open Using Amazon Bedrock, Elevating Capabilities for its 114,000 Marketers
WPP plc American Depositary Shares (WPP)
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Source: Business Wire
NEW YORK & LONDON--(BUSINESS WIRE)--WPP (NYSE: WPP) today announces that it has integrated Anthropic’s state-of-the-art Claude artificial intelligence (AI) model family into its intelligent marketing operating system WPP Open, using Amazon Bedrock, a fully managed service from Amazon Web Services (AWS).This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240521608924/en/The integration of Claude, including Opus, Sonnet and Haiku, brings powerful AI performance, intelligence and speed to enhance the capabilities of WPP’s 114,000-strong marketing talent across its network of agencies, providing each with cutting-edge technology to deliver innovative solutions and better results with clients.Powered by AI, WPP Open delivers world-leading capability across the marketing process including creative, media, production and commerce, offering a range of outputs and tools tailored to the specific needs of WPP’s diverse client base. WPP
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Sec Filings
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- 6/3/24 - Form 6-K
- 5/9/24 - Form 6-K
- WPP's page on the SEC website