McDonald's, NielsenIQ team for Cultural Relevance ad-testing module [Yahoo! Finance]
WPP plc American Depositary Shares (WPP)
US:NYSE Investor Relations:
wpp.com/wpp/investor/financialnews
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Source: Yahoo! Finance
be integrated into its Bases Ad360 ad-testing portfolio, according to a press release The module offers various cultural resonance metrics to analyze the role of cultural factors in ads and provides indicators for content that isn't landing as intended. The offering also allows businesses to gauge their performance against industry standards. Additionally, the module offers insight into various cultural signals to help ads drive meaningful connections. The new offering from NIQ and McDonald's arrives as marketers continue to develop inclusive advertising strategies while culture remains an important yet potentially divisive way to engage consumers. Dive Insight: As brands strategize ways to reach a wider audience, NIQ and McDonald's USA's collaboration for a new ad-testing solution could help advertising strategies land in a meaningful way. The unveiling of the tool comes as culture remains an important yet potentially divisive way to engage U.S. consumers , indicating the nee
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News
- WPP (LON:WPP) Is Due To Pay A Dividend Of £0.244 [Yahoo! Finance]Yahoo! Finance
- The Lacek Group Tackles "Next-Gen Engagement Marketing" in New White PaperPR Web
- Digital Ads Announces Expansion of Multi-Faceted Practices in Different Industries [Yahoo! Finance]Yahoo! Finance
- WPP First Quarter Trading Update [Yahoo! Finance]Yahoo! Finance
- WPP First Quarter Trading UpdateBusiness Wire
WPP
Sec Filings
- 4/25/24 - Form 6-K
- 4/5/24 - Form SC
- 4/2/24 - Form 6-K
- WPP's page on the SEC website