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Stock impact report

Media Buying Agencies and Representative Firms Global Analysis Report 2024: Market to reach $97.55 Billion by 2028 - Long-term Forecast to 2033 [Yahoo! Finance]

WPP plc American Depositary Shares (WPP) 
US:NYSE Investor Relations: wpp.com/wpp/investor/financialnews
Company Research Source: Yahoo! Finance
The media buying agencies and representative firms market size has grown steadily in recent years. It will grow from $79.29 billion in 2023 to $82.94 billion in 2024 at a compound annual growth rate (CAGR) of 4.6%. The growth observed in the historic period can be attributed to factors such as strong economic growth in emerging markets, an increasing number of events, growth in the world population, and rising expenditure on advertisements. The media buying agencies and representative firms market size is expected to see steady growth in the next few years. It will grow to $97.55 billion in 2028 at a compound annual growth rate (CAGR) of 4.1%. The anticipated growth in the forecast period can be attributed to factors such as the increase in mobile video viewing, rising internet penetration, government support, and the growing young or millennial population. Major trends expected in the forecast period include leveraging artificial intelligence (AI) and machine learning (ML) to en Show less Read more
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