Polling firm YouGov says demand from tech clients has improved [Reuters]
WPP plc American Depositary Shares (WPP)
US:NYSE Investor Relations:
wpp.com/wpp/investor/financialnews
Company Research
Source: Reuters
for its research after reporting a 9% rise in half-yearly revenue, helped by the closure of its GfK consumer panel deal near the end of the period. Chief Executive Steve Hatch said the British polling group had seen a "step change" in demand from tech clients as it entered its second quarter in November, even though it was taking longer to close deals with customers. Tech companies reined in spending on marketing last year, hitting ad groups such as WPP. However, they were using data from YouGov's consumer panels to give insights beyond just marketing, Hatch said. "We're as likely to be working with the public affairs division to understand consumer sentiment on regulation as we are the marketing department on advertising recall or the product department on whether different features are working for different users," Hatch said in an interview on Tuesday. YouGov is best known for political polling, although that only makes up around 5% of revenue. Its profile is set to rise
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- 4/25/24 - Form 6-K
- 4/5/24 - Form SC
- 4/2/24 - Form 6-K
- WPP's page on the SEC website