SELLING TO A 'DYSTOPTIMISTIC' GENERATION: VML'S THE FUTURE 100: 2026 LAYS OUT A NEW BRIEF FOR BRANDS
WPP plc American Depositary Shares (WPP)
US:NYSE Investor Relations:
wpp.com/wpp/investor/financialnews
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Source: PR Newswire
NEW YORK, Jan. 28, 2026 /PRNewswire/ -- As 2026 unfolds amidst global challenges, VML's 12th annual Future 100 report introduces an emerging cultural ethos: dystoptimism. A concept coined in its report, "dystoptimism" captures a collective mood that acknowledges darkness without surrendering to it and finding possibility in renewal.The Future 100: 2026 report is based on a global survey across 16 markets and identifies 100 trends shaping global business and culture in the year ahead. It reveals that people are not merely coping with disruption, they are embracing it as a catalyst for fundamental changes in how they live, spend and connect."Dystoptimism highlights that as old systems crumble, individuals, communities, and innovators are building new, human-centered solutions. It's about designing for a better future, not just wishing for the past," said Emma Chiu and Marie Stafford, Global Directors, VML Intelligence and coauthors of The Future 100: 2026.KEY THEMES FROM THE FUTURE 100
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WPP
Sec Filings
- 1/21/26 - Form SCHEDULE
- 1/20/26 - Form 6-K
- 1/6/26 - Form 6-K
- WPP's page on the SEC website