Virgin Atlantic Recognized for Customer Experience Excellence with Medallia and Kantar Program [Yahoo! Finance]
WPP plc American Depositary Shares (WPP)
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Source: Yahoo! Finance
PLEASANTON, Calif., May 22, 2024 BUSINESS WIRE Medallia, Inc. , the global leader in customer and employee experience, and Kantar today announced that their partnership with Virgin Atlantic has been awarded the "Best Use of Customer Insight" accolade by the Institute of Customer Service. The award marks a key milestone for the British airline as it now embarks on a new phase of its Voice of the Customer (VOC) program – connecting its Customer Experience (CX) and brand data. This will provide Virgin Atlantic with a comprehensive view of its customers' experiences to inform meaningful change and strengthen the company's brand. Medallia and Kantar have been working in partnership with Virgin Atlantic and Virgin Atlantic Holidays since 2018, with the airline's VOC program powered by Medallia Experience Cloud and delivered by Kantar. This program captures customer feedback across each interaction, presenting a real-time, unified view of the customer experience across the brand's operati
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Sec Filings
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- 5/9/24 - Form 6-K
- WPP's page on the SEC website