VML: World's first T-Rex leather product unveiled - a luxury handbag designed by Enfin Levé [Yahoo! Finance]
WPP plc American Depositary Shares (WPP)
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Source: Yahoo! Finance
AMSTERDAM April 2, 2026 /PRNewswire/ -- In a world first that sounds more Jurassic Park than luxury fashion, scientists, creatives and designers have come together to create the world's first product made from lab-grown T-Rex Leather ™ - a handbag designed to showcase the material's potential. T-Rex Engineered using reconstructed dinosaur collagen and brought to life without harming a single animal, T-Rex leather makes its first public debut in Amsterdam this April, where the handbag will be displayed beside a life-sized T.rex statue - marking the moment prehistoric biology meets future-facing couture. Following the 2025 announcement of the ambition to create the world's first T-Rex leather, creative agency VML (a group company of WPP PLC), genomic engineering leader The Organoid Company, and sustainable biotechnology pioneer Lab-Grown Leather Ltd. - a group company of BSF Enterprise PLC (LSE: BSFA) - have been developing this new material, which will be made available to luxur
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WPP
Sec Filings
- 4/1/26 - Form CERT
- 4/1/26 - Form 6-K
- 3/30/26 - Form 6-K
- WPP's page on the SEC website