Volkswagen reimagines its iconic 'Drivers wanted' campaign ahead of the Big Game [Yahoo! Finance]
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Source: Yahoo! Finance
A 30-second version of "The Great Invitation: Drivers wanted" will debut in the second half of the Big Game Directed by Leigh Powis of ProdCo, the advertising spot kicks off a campaign highlighting all the ways you can say 'yes' in life RESTON, Va. Feb. 3, 2026 /PRNewswire/ -- Volkswagen of America today announced the launch of a bold new chapter for Drivers wanted®, reimagining a defining part of Volkswagen's creative history for a new era. Debuting ahead of the Big Game, the campaign invites a new generation to embrace individuality, curiosity, and saying yes when opportunity calls. The campaign launches today with a 90-second film entitled "The Great Invitation: Drivers wanted." A 30-second version of the spot will air during the second half of the Super Bowl on NBC and the Spanish-language broadcast on Telemundo. The film follows 2024's game day commercial, "An American Love Story," which celebrated the brand's 75 years in America. First produced in the late 1990s, 'Drive
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- 1/21/26 - Form SCHEDULE
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