Wurl Launches BrandDiscovery to Precisely Match Connected TV Ads With the Emotion and Context of Programming in Real Time [Yahoo! Finance]
WPP plc American Depositary Shares (WPP)
US:NYSE Investor Relations:
wpp.com/wpp/investor/financialnews
Company Research
Source: Yahoo! Finance
with content closest to the ad break, improving viewer memorability and engagement PALO ALTO, Calif., March 26, 2024 BUSINESS WIRE Wurl , a leader in data-driven solutions for CTV, today announced BrandDiscovery – a GenAI-based CTV advertising solution that enables advertisers to align their ads with content in real time. Campaigns targeted with BrandDiscovery allow advertisers to present ads within programming that contextually aligns with their creatives based on emotions, genres, and brand safety – leading to improved brand awareness and purchase intent. BrandDiscovery's launch comes at an exciting inflection point for the CTV advertising industry. Television continues to be viewed as a highly effective channel for brand marketers and AI-driven technologies are poised to revolutionize how advertisers connect with their audiences. As the largest video screen and non-skippable environment, CTV is ideal for improving brand awareness – research shows that brand recall and purchase
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News
- WPP (LON:WPP) Is Due To Pay A Dividend Of £0.244 [Yahoo! Finance]Yahoo! Finance
- The Lacek Group Tackles "Next-Gen Engagement Marketing" in New White PaperPR Web
- Digital Ads Announces Expansion of Multi-Faceted Practices in Different Industries [Yahoo! Finance]Yahoo! Finance
- WPP First Quarter Trading Update [Yahoo! Finance]Yahoo! Finance
- WPP First Quarter Trading UpdateBusiness Wire
WPP
Sec Filings
- 4/25/24 - Form 6-K
- 4/5/24 - Form SC
- 4/2/24 - Form 6-K
- WPP's page on the SEC website