Ogilvy CommonHealth Worldwide’s Goss and Sherman tapped to present at 2018 DTC National Conference
WPP plc American Depositary Shares (WPP)
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Source: GlobeNewswire
PARSIPPANY, N.J., April 18, 2018 (GLOBE NEWSWIRE) -- Ogilvy CommonHealth Worldwide (www.ogilvychww.com), a WPP Health & Wellness company (NYSE:WPP) (www.wpp.com), today announced Catherine Goss, SVP, managing director, and Ashli Sherman, VP, client services, have been selected to present at the 18th Annual DTC National Conference on April 19 in Boston, Massachusetts. Ms. Goss and Ms. Sherman will co-present their session, titled Supporting the Patient Experience Track: DTC for Cancer Treatments: Must-See TV. Their presentation will explore the impact of today’s DTC efforts and help identify information gaps by sharing ethnography clips of conversations between real patients and their doctors within the context of actual office visits. Ms. Goss and Ms. Sherman will also discuss ideas about what brands should include in their marketing efforts to better educate and support patients during this difficult journey. Organized by DTC Perspectives, a publishing, conference/training,
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