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0 0.000135593220339052 0.000203389830508482 0 0 -0.000813559322033929 0.000406779661016965 0.00867796610169492
Stock impact report

Publicis: ad-ing up [FT.com - Mergermarket]

WPP plc American Depositary Shares (WPP) 
US:NYSE Investor Relations: wpp.com/wpp/investor/financialnews
The advertising industry is struggling to come up with a suitably creative campaign for its own work. Today’s ad business is a grind of digital data . Multinational clients tend to prefer programmable marketing offered by online platforms. That shift has dented the price to earnings valuations of the big three media conglomerates: Publicis , WPP and Omnicom . Of the three, Publicis should hold up best. This is because the Paris-based company began fighting for marginal gains earlier than its peers. Chief executive Arthur Sadoun took over one year ago with a promise to stop declining profitability in key regions — North America, Europe and Asia. He talked about bringing back growth in organic revenue (ex-acquisitions) too. That last assurance came back to bite him on Thursday. First-half results revealed a poor second quarter. Sales dropped 8 per cent year-on-year. Even adjusting for a weaker dollar against the euro, the fall is significant. The share price fell 7 pe Show less Read more
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