Publicis: ad-ing up [FT.com - Mergermarket]
WPP plc American Depositary Shares (WPP)
US:NYSE Investor Relations:
wpp.com/wpp/investor/financialnews
Company Research
Source: FT.com - Mergermarket
The advertising industry is struggling to come up with a suitably creative campaign for its own work. Today’s ad business is a grind of digital data . Multinational clients tend to prefer programmable marketing offered by online platforms. That shift has dented the price to earnings valuations of the big three media conglomerates: Publicis , WPP and Omnicom . Of the three, Publicis should hold up best. This is because the Paris-based company began fighting for marginal gains earlier than its peers. Chief executive Arthur Sadoun took over one year ago with a promise to stop declining profitability in key regions — North America, Europe and Asia. He talked about bringing back growth in organic revenue (ex-acquisitions) too. That last assurance came back to bite him on Thursday. First-half results revealed a poor second quarter. Sales dropped 8 per cent year-on-year. Even adjusting for a weaker dollar against the euro, the fall is significant. The share price fell 7 pe
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WPP
News
- WPP (LON:WPP) Is Due To Pay A Dividend Of £0.244 [Yahoo! Finance]Yahoo! Finance
- The Lacek Group Tackles "Next-Gen Engagement Marketing" in New White PaperPR Web
- Digital Ads Announces Expansion of Multi-Faceted Practices in Different Industries [Yahoo! Finance]Yahoo! Finance
- WPP First Quarter Trading Update [Yahoo! Finance]Yahoo! Finance
- WPP First Quarter Trading UpdateBusiness Wire
WPP
Sec Filings
- 4/25/24 - Form 6-K
- 4/5/24 - Form SC
- 4/2/24 - Form 6-K
- WPP's page on the SEC website