Hatsune Miku is playing Coachella, but she's not human. Why brands are working with digital avatars [Los Angeles Times (CA)]
W.R. Berkley Corporation (WRB)
Last w.r. berkley corporation earnings: 4/21 04:10 pm
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Source: Los Angeles Times
The turquoise-haired Japanese icon has been touring North America, singing to thousands of fans in large concert venues. She's inked branding deals over the years with companies including Google . And on Friday, she's expected to thrill her followers at one of the world's biggest music festivals — on the same day as Lana Del Rey and the Deftones. But Miku is not human. She's a totally digital creation, like an online avatar or mascot. Her music — mostly synthesizer-heavy dance pop — is created from software developed by the Sapporo, Japan-based technology company Crypton Future Media. The technology lets people, including fans, type in lyrics and punch in a melody. The program generates a singing voice for the song. Crypton then licenses the songs from the fans for her to sing at concerts. Miku herself is an illustrated character, resembling a 16-year-old girl from an anime or manga. To “perform” onstage, Miku's image is displayed on a giant screen as a video behind a live band
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- W. R. Berkley Co. (NYSE: WRB) had its price target lowered by analysts at Royal Bank of Canada from $88.00 to $86.00. They now have a "sector perform" rating on the stock.MarketBeat
- W. R. Berkley Co. (NYSE: WRB) had its price target lowered by analysts at BMO Capital Markets from $93.00 to $87.00. They now have a "market perform" rating on the stock.MarketBeat
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