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Stock impact report

AI Glasses And Tripling Store Count Offer Warby Parker Clear Vision [Forbes]

Warby Parker Inc. (WRBY) 
Company Research Source: Forbes
It was a notable moment for the brand that once defined the direct-to-consumer eyewear playbook and was founded in 2010 by Neil Blumenthal, Dave Gilboa, Andrew Hunt and Jeffrey Raider. After opening 47 stores in 2025, the most in a single year in its history, there is no let up as Warby Parker plans to open 50 more this year, primarily in existing markets. As it was, the company ended 2025 with 323 stores across 102 markets in 44 U.S. states and Canadian provinces. That remains far below what management sees as its long-term opportunity. The company built its reputation on transparent pricing, vertically integrated manufacturing and its at-home try-on program. And when it got into stores, it brought fun and theater to a staid category. But its , which have seen , make clear that its next chapter is less about pure-play e-commerce disruption and more about targeted physical expansion, healthcare integration and wearable technology. “When we survey consumers who have not yet Show less Read more
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