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Digital Brands Group and The Grove Collective, the Official NIL Program for the University of Mississippi, Announce Exclusive Apparel Private Label Manufacturing Agreement [Yahoo! Finance]

Warby Parker Inc. (WRBY) 
Company Research Source: Yahoo! Finance
and Fashion today announced it has entered into an Exclusive Private Label Manufacturing Agreement with The Grove Collective for a three-year period. The Grove Collective is the official University of Mississippi name, image, and likeness (“NIL”) program established to cultivate and harness NIL opportunities for University of Mississippi student-athletes, including acting as the NIL marketing agent for student-athletes attending the University of Mississippi. The first capsule collection, which will be the playoff capsule collection, will launch December 19th online followed by a game day activation at Ole Miss on the 20 th for the playoff game. Additionally, new product capsule collections are scheduled to be released January, February and March, including products in Ole Miss Powder Blue and Rebel Red. Every purchase supports female student athletes at the University of Mississippi through a contribution to The Grove Collective's NIL fund. AVO and The Grove Collective are comm Show less Read more
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