Warby Parker saw a surge in brand interest around the lunar eclipse [Seeking Alpha]
Warby Parker Inc. (WRBY)
Company Research
Source: Seeking Alpha
The company was proactive in its approach to the eclipse due to strong interest in 2017 for eclipse glasses. "When we looked at the calendar and saw another total eclipse was coming up, it seemed natural for us to offer glasses again," stated co-CEO Dave Gilboa. "This time around, I think we were a bit better prepared for the volume," he added. BTIG analyst Janine Stitcher noted that Warby Parker ( WRBY ) saw a spike in search interest after the company distributed solar eclipse glasses in their stores for free and offered a template on the brand's website for an eclipse pinhole projector. Stitcher said search interest in Warby Parker ( WRBY ) spiked to new highs on April 7 in anticipation of the eclipse, while web traffic data over the last 28 days shows a similar trend. The firm said that even though it is unclear to what extent the eclipse translated into traffic and sales for Warby Parker ( WRBY ), the surge in web traffic and search interest in the brand is potentially positiv
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News
- The Secret Behind Emma Chamberlain's $20 Million Coffee Company–And Her Plans To Return To YouTube [Forbes]Forbes
- Warby Parker to Announce First Quarter 2024 Financial Results on May 9, 2024Business Wire
- Alvarez & Marsal Property Solutions Brings on Retail Real Estate Veteran Rebecca Fitts as Senior Vice President [Yahoo! Finance]Yahoo! Finance
- Warby Parker Publishes 2023 Impact Report [Yahoo! Finance]Yahoo! Finance
- Warby Parker Publishes 2023 Impact ReportBusiness Wire
WRBY
Earnings
- 2/28/24 - Miss
WRBY
Sec Filings
- 4/25/24 - Form ARS
- 4/25/24 - Form DEFA14A
- 4/25/24 - Form DEF
- WRBY's page on the SEC website