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Stock impact report

Shoppers are focusing on quality, not deals, in the final days before Christmas [CNBC]

Warby Parker Inc. (WRBY) 
Company Research Source: CNBC
There's also been an increase in interest in gifting experiences and subscriptions as the holiday season goes on. More shoppers are also leaning on in-store pickup to get last-minute gifts. While discounts drive purchasing in the early days of the holiday shopping season, consumers are shifting into more thoughtful, quality gifts in the back half of the season as total spending growth slows. U.S. consumers had spent $187.3 billion so far online between Nov. 1 and Dec. 12, up 6.1% from the same stretch last year, according to Adobe Analytics. Total holiday season e-commerce spend is still expected to cross $253 billion, which would be 5.3% above last year, with the growth rate slowing later into December as delivery in time for Christmas gets tighter. E-commerce sales typically “slow sharply” from about Dec. 16 to Dec. 18, and then “decline rapidly” in the ensuing days, until Christmas Eve is the slowest shopping day of the season, Casey Armstrong, chief marketing officer for Show less Read more
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