Infront and IBU take partnership into third decade with extended agreement
Wanda Sports Group Company Limited (WSG)
Last wanda sports group company limited earnings: 11/18 12:55 am
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Source: GlobeNewswire
BEIJING, Feb. 21, 2020 (GLOBE NEWSWIRE) -- Infront, a Wanda Sports Group company (Nasdaq: WSG), will continue as the exclusive marketing partner of the International Biathlon Union (IBU) after extending its partnership by eight years, to the 2029/30 season. The current agreement was due to end after the 2021/22 season. By the time the 2030 season arrives, Infront and the IBU will have celebrated 36 years of partnership. The first agreement was signed in 1994 between the IBU and APF Marketing Services, which Infront acquired in 2005. Infront Vice President Winter Sports Stefan Krauss said: "Biathlon is and will remain a fascinating sport and highly attractive advertising platform. We have agreed with the IBU to set the highest possible benchmark when it comes to implementing innovative, environmentally friendly and sustainable methods to attract commercial partners. This long-term partnership offers Infront and the IBU's sponsors an excellent opportunity to plan, collaborate and im
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