Weight Watchers rebrands as WW, eliminates artificial ingredients in focus on wellness [USA TODAY]
Willis Towers Watson Public Limited Company - Ordinary Shares (WTW)
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Source: USA TODAY
CLOSE Weight Watchers is ditching before and after photos of its members in order to emphasize the lifelong journey to health. Buzz60 Weight Watchers member, investor and advisor Oprah Winfrey and her Weight Watchers coach celebrate with members at a Weight Watchers meeting April 19, 2016 in New York City. (Photo: MARK VON HOLDEN, INVISION FOR WEIGHT WATCHERS) CONNECT TWEET LINKEDIN COMMENT EMAIL MORE Weight Watchers International is seeking to ride the wellness wave by changing its brand name to WW and overhauling its products and services to focus more on healthy living than on pure weight loss. Aiming to capitalize on the momentum from Oprah Winfrey's embrace of the company and a boom in membership, Weight Watchers said the rebranding initiative would roll out in stages. It includes: • A new logo, color palette, corporate images and slogan: Wellness that works. • A new program launching Oct. 4 called WellnessWin
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