Willis launches Reputational Risk Quantification Model for celebrity endorsement risk
Willis Towers Watson Public Limited Company - Ordinary Shares (WTW)
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Source: GlobeNewswire
LONDON, Feb. 18, 2026 (GLOBE NEWSWIRE) -- Willis, a WTW business, (NASDAQ: WTW), today announced the launch of its Reputational Risk Quantification Model for celebrity endorsement. Powered by rich datasets from Polecat, the model quantifies the reputational risk associated with celebrity endorsers and brand ambassadors. Celebrity endorser misconduct: a cross-sector reputational risk According to the Global Reputational Risk Readiness Survey 2024/25 99% of companies ranked reputation among their top 10 risks, with a significant proportion ranking it in their top five: Leisure and hospitality 53%, Retail 43%, Manufacturing 51%, Transportation 34% and NGOs / Charities 48%. But many find these risks hard to quantify, and therefore, to protect against. In response, Willis has introduced this new model to help businesses get a clearer view of their reputational exposures. Granular risk modellingThe model uses advanced risk analytics with datasets from Polecat’s real-time intelligence p
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