Sportswear brand ON designs running shoe made from carbon emissions [Globe and Mail, The (Toronto, Canada)]
Wolverine World Wide, Inc. (WWW)
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Source: Globe and Mail, The
Runners in Canada may soon hit the road in shoes without a footprint. ON, a decade-old Swiss sportswear brand that sponsors some of the world's top distance runners, recently announced the upcoming release of the Cloudprime, a running shoe whose sole boasts foam made from the raw materials of carbon emissions And despite its sustainable status, the company says it will keep pace with the newest high-performance shoes that have led to markedly faster finish times over the last five years. Ilmarin Heitz, head of sustainability at ON, says the Cloudprime was conceived because the company threw out the assumption that a fully green product could never be top of the line: “We are starting to see that performance and sustainability don't have to be an ‘or.' They can be an ‘and'.” The Cloudprime, which currently exists only as a prototype, will be comparable in weight, responsiveness and feel to the company's flagship training shoe, the Cloudflow. But its production process, which rel
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