Qualtrics Named a Leader in 2021 Gartner® Magic Quadrant™ for Voice of the Customer
Qualtrics International Inc. - Class A (XM)
Company Research
Source: Business Wire
Qualtrics recognized as a Leader for Ability to Execute and Completeness of Vision PROVO, Utah & SEATTLE--(BUSINESS WIRE)--Qualtrics (Nasdaq: XM), the leader and creator of the Experience Management (XM) category, has been named a leader in the 2021 Gartner® Magic Quadrant™ for Voice of the Customer*. Qualtrics is positioned highest for its Ability to Execute in the Leaders Quadrant for Qualtrics CustomerXM™.Gartner® defines Voice of the Customer (VoC) as “software applications that integrate feedback collection, analysis, distribution and action into a single, interconnected platform to help understand and improve the customer experience (CX).” VoC software “enables leaders supporting CX to enhance the way they listen to and understand customers. The insights generated create actions that help improve customer loyalty and provide measurable business benefit.” According to Gartner®, the VoC market grew by around 20% in 2020, which has increased the size of the VoC application softw
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